Hamid Chakir · CRO Consultant for DTC and Shopify Brands

You asked to see the work. Here it is.

39 live pages below: listicles, advertorials, full stores and PDPs. Built or rebuilt for DTC brands, from bootstrapped supplements to Physician's Choice, one of the biggest supplement brands in the US.

Scroll them, click them, open them on your phone. Then ask about the numbers behind any of them.

Hear it from someone who pays for it.

Anyone can screenshot a dashboard. This is George, CEO of Paid House Agency, on camera, in his own words: what Hamid runs for them, what got tested, and why they stayed.

Real client, live account

Numbers cross-checked in the ledger above

Ask Hamid anything about this account on a call

Email Hamid get the same walkthrough for your store

How the numbers happen.

same loop on every account. no redesigns on faith.

Audit

Analytics, session recordings and funnel data. Find where the money actually leaks, not where it looks ugly.

out: leak map, ranked by $

Hypothesize

Rank fixes by expected revenue impact. The biggest leak gets the first test, always.

out: test backlog

Test

A/B test against the control. Winners have numbers. Opinions do not ship.

out: verified winner

Scale

Roll winners sitewide, feed learnings into the next round. Compounding, not one-off wins.

out: sitewide rollout

// step 05 is step 01 again. the next leak is already ranked.

Behind the pages.

I'm Hamid. For the last 7+ years I've done one thing: make DTC stores convert better. Over 200 brands, from seed-stage supplements to category leaders like Physician's Choice.

My lane is the full conversion layer: listicles and advertorials for paid traffic, PDPs and landing pages, offer architecture, subscription flows, and the A/B testing program that ties it together.

If it's on this page, I can tell you why it's built that way, what it replaced, and what it did to the numbers.

BASE: Waseca, MN, United States
EMAIL: chakircro@gmail.com
FOCUS: DTC · supplements · wellness · pets · beverage

Straight answers.

what founders ask before the first call.

Who is Hamid Chakir?

Hamid Chakir is a senior conversion rate optimization (CRO) and growth strategist for direct-to-consumer (DTC) brands, based in Waseca, Minnesota. Over 7+ years he has worked on more than 200 DTC brands in supplements, wellness, pets and beverage, including Physician's Choice, where he runs a sitewide testing program across 580K monthly sessions.

What does a CRO consultant do for a DTC brand?

A CRO consultant finds where a store loses buyers between the ad click and the checkout, then fixes it with tested changes instead of opinions. Hamid covers the full conversion layer: listicles and advertorials for paid traffic, product pages (PDPs) and landing pages, offer architecture, subscription flows, and the A/B testing program that ties them together.

What results has Hamid Chakir delivered?

Physician's Choice reached a 3.95% store conversion rate with about 50% subscription adoption. A full funnel rebuild for Natural Rems lifted conversion rate by 40% and average order value by 25%. A listicle and landing page program for Serene Herbs lifted conversion rate by 30% and average order value by 20%. His peak store conversion rate is 5.57%, and his best single A/B test took conversion from 1.18% to 5.88%.

What is the difference between a listicle and an advertorial?

Both are pre-sell pages that sit between a paid ad and the product page. A listicle catches a cold click from a Meta or TikTok ad and warms it into a buyer with scannable reasons before the PDP loads. An advertorial is story-first: one reader, one problem, one mechanism, then the product, in an editorial format that keeps skeptical, ad-blind traffic reading all the way to the offer.

How does Hamid run a CRO program?

The same four-step loop on every account. Audit: analytics, session recordings and funnel data to find where the money leaks. Hypothesize: rank fixes by expected revenue impact. Test: A/B test each change against the control. Scale: roll winners sitewide and feed the learnings into the next round. No redesigns on faith.

Which brands has Hamid Chakir worked with?

Brands include Physician's Choice, Tru Niagen, Free Soul, Gratsi, EnergyBits, Snibbs, Organic Traditions, PYM, Trulean, Essential Stacks, Kind Patches, Serene Herbs, Natural Rems, Quasi, Electric Cloud, ViDrate, Pretty Boy, Better Wild, Bump Energy, Spacemilk, Ceelike, Mucho, Boba Nutrition, Myota, Miils, Modern Dose and Check My Body Health. The proof wall on this page links to 39 live pages he built, rebuilt or ran the testing program on.

How do I work with Hamid?

Email chakircro@gmail.com with what your store converts at today. Hamid replies within 24 hours with what he would test first, before you pay anything. You can also connect with him on LinkedIn.